Make The Most of Technology When Margins Are Slim

Laurie Bedford

It can be difficult to justify the cost of technology when commodity prices are low. However, experts say it’s actually the best time to invest.

“When crop prices are low, farmers tend to freeze all spending – even on technology,” says Guillermo Perez-Iturbe, marketing director, Trimble Agriculture. “However, that can be a slippery slope. At the end of the day, farmers need ways to trim costs but not lose out on yield potential. Technology like variable rate can help.”

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